Search Engine Optimization (SEO) Guide For Your Business
- kaavaservices
- Mar 5, 2022
- 3 min read
Updated: Mar 7, 2022
Search Engine Optimization (SEO) is getting in demand among the various freelancing niches under the new normal. As a result, many clients are looking for SEO virtual assistants who can help them optimize their online presence. Optimizing online presence is a powerful strategy to boost business visibility. Thus, SEO is one of the marketing tactics used by many successful businesses.
SEO is the process of digital presence to increase visibility for relevant searches. The process starts with relevant keyword research and optimizing the contents, website, photos, video, and many others.
For instance, someone in a specific location is craving milk tea. People usually look for answers on Google, Youtube, and other social media platforms. When the user types the keyword, the Search Engine Results Page (SERPs) will suggest. And, these suggestions gathered by the SERPs are the one that ranks competitively. But how does it work?
The Essence of Search Engine Optimization
SEO is search-based. It is targeted using keyword-based algorithms, it is customer-focused, and it is measurable. Search Engine Optimization is a perfect marketing strategy because it helps your business provide solution-based content. Your business can use SEO for:
Blogs
Social Media setup
Contents and ads
Youtube videos
E-commerce sites
To reach potential clients, use relevant keywords that your target market will search for. Always focus on the pain points of your target market. After that, research and craft insights that will help to solve their pain points. As a result, traffic is being generated because of the relevant content.
The Main Processes in SEO
1. Assessment
In assessing SEO, the business can analyze each component of the SEO strategy. By doing this, the business’s digital presence will rank higher, expand its reach, and hit its objectives. But, before that happens, an SEO assessment will see which areas of the strategy need improvement. It will be impossible to improve its ranking in SERPs without good SEO analysis.
2. Keyword research
Keyword research is pivotal to the success of your SEO strategy. Before coming up with content, you will identify what keywords your audience uses. Based on these keywords collected, you will use these keywords in the content you will be crafting.
The first step in keyword research is to choose good keywords by understanding their relevance, authority, and volume. Next is to identify mixed and long-tail keywords and see how competitors are ranking using these keywords. Lastly, you will use Google’s Keyword Planner to cut down your keyword list and then use what you think are competitive.
Watch this video to learn keyword research using free Keyword Research Tools.
3. On-page optimization
On-page optimization is the process of optimizing anything on your on-site. You will optimize your title tags by only focusing on one and two keywords. Another one is optimizing meta description, heading, and many more. An effective on-page optimization shows a website structure that is easy for search engines to crawl and build a sitemap.
4. Off-page optimization
Off-page optimization is a way of optimizing the back end of your site. It focuses on inbound links coming from other websites. In other words, your site will gain confidence when you are using links from other sites with authority.
The role of SEO in the digital marketing of a business is vital. So, to make your marketing strategies effective, the incorporation of SEO is a must!
I hope this has been helpful to your freelancing career!
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